 As
with many organizations, DaVita’s internal email communications
grew at astounding rates due to sheer convenience, speed and cost-efficiency.
But the company needed clearer insight into their readership
demographics, specifically which individuals by region
and job title opened internal correspondence.
Requirements:
 Understand which individuals,
by region and job title, open internal corporate communications
to ensure important messages are read in a timely manner.
Refine audience demographics
and newsletter content so information is always highly
relevant.
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 |
 Using
detailed charts and reports built into Davita's Message Builder,
a customized enterprise solution from EmailOpen, DaVita is now able
to view and analyze readership data instantly, refining content
as needed.
Job title and employee location
information are instantly and readily available, displayed
within visually appealing charts, graphs and reports.
Real-time reports,
fully synchronized with the company’s existing email system,
allow filtering, printing and basic customization.
20,000 email addresses
are scheduled for daily synchronization and update.
|
|
| With instant access to critical campaign readership
statistics, administrators and managers can see and understand
response trends. |
Improved visibility:
Detailed charts, graphs and reports offer immediate details on email
open-rates within the company based on job title and region.
Exceptional control:
Email content is instantly adjusted, with readership impact measured
by group to drive optimal response and relevance.
Greater targeting:
Response visibility helps the company more clearly define their
actual audience and devise highly targeted content.
Click here for more on
reporting
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Davita
is the largest independent provider of kidney dialysis services in the
United States, serving more than 50,000 patients suffering from chronic
kidney disease. The company's website, davita.com, is the leading online
resource for sufferers, caregivers and medical professionals.
