 Information
technology departments often have a difficult time communicating
with their constituents in the company they serve.
Users may be confused or even phobic about technology, and IT can
have a difficult time understanding issues from the user's perspective.
Clear and consistent communication can go a long way towards clarifying
policies and procedures while instilling an atmosphere of understanding
and trust.
Requirements:
 Provide a platform for delivering
messages regarding new application and features rollout,
application support services and events that effect users.
IT needs to know which communications
users find most relevant and what types of content spark
the most interest.
IT needs to demonstrate program
and initiative ROI, building the case for or against certain
types of communication based on user response.
|
 |
 Using
a customized enterprise solution from EmailOpen, our client* added clarity,
consistency and visibility to the IT function firm-wide.
Complete, real-time measurement
and reporting provides highly detailed analysis of open
and click-through rates trackable by email, embedded link and recipient.
Forecasting features
let IT predict a rollout's success and plan appropriate preparation
and support via strategic communications campaigns.
Email becomes the foundation
of the change management process, whereas previously it
had been an ad hoc process.
|
|
| Our client's* IT department reports increasingly
smooth and successful new application rollouts. |
Better communications:
Clearly communicated benefits, instructions and support processes
help combat reluctance to change and increase user adoption.
Less email, greater relevance:
Better targeted and more effective communications reduce email overload
and ensures concise and relevant information.
Excellent ROI: Improved
communications broadens user adoption of productivity-enhancing
applications and reduces time spent by IT on routine or redundant
support functions.
|
