Measurement & Tracking
Metrics for success.
It's one thing to have an electronic communication campaign; it's another to know if it's working. EmailOpen tracks readership and open rates, click-thrus as well as demographics and measurable trends. We can compile survey and quiz responses.
Our tracking system easily integrates with any Web site landing page, allowing for seamless back-end technical functionality. Reports are easily generated and simple to read and understand. Recognizing how a campaign is working allows communicators to easily adjust or revise a communication strategy in EmailOpen.Possible deliverables include:
- Email Campaign Real-Time Open-Rate and Click-Thrus Reports
- Email Campaign Demographic Reports & Charts
- Email Campaign Trend Reports
- Mailing List Demographic Reports & Charts
- Surveys Reports
- Custom Reports