 As
a non-profit organization serving the tourism industry - Tahiti's
main economic driver - Tahiti Tourisme must stretch its
limited budget to raise awareness of Tahiti, Bora Bora,
Moorea and other islands in this South Pacific paradise.
The organization needed to communicate on a bi-monthly basis with
its constituents, travel agents and other partners booking vacations
in the region.
Requirements:
 Marketing communications materials
needed to be high-impact. . They also needed to stir the senses
and emotions for the destination. Images needed to be high-quality
and full-color, with an engaging layout and design. * Format needed
to be standardized yet sufficiently flexible to accommodate various
content types.
The solution needed to be cost
effective, as printing and mailing cost would exceed the
program's budget.
|
 |
 Using
a Message Builder - a customized enterprise solution from EmailOpen
- Tahiti Tourisme developed a multi-section web-based e-newsletter.
Newsletter design and formatting
is accomplished automatically, so the company's small staff
could focus its energies on writing stories, sourcing and selecting
images.
The production process is
extremely flexible, so changes are made easily throughout
the design and production process. No HTML knowledge is required;
text and graphics are input through a user-friendly browser-based
interface.
Measurement and reporting tools
give Tahiti Tourisme real-time insight into the popularity, open
and click-through rates of each article.
|
|
| After implementing EmailOpen's MessageBuilder-based
solution, Tahiti Tourisme quickly realized improved relationships
with the trade, increased readership and real marketing communication
savings. |
Better relationship with the trade:
More regular, engaging and professionally-presented communications
with the travel professionals whose recommendations are vital to
generating and maintaining tourist interest in Tahiti and the South
Pacific region.
Increased readership and interest
in destination: Better consumption of marketing materials
due to more user-friendly design allowing more information to be
conveyed without overwhelming or confusing the reader.
Real marketing communication
savings: Efficiencies realized on business travel, industry-directed
promotions and tourism conferences.
|
Tahiti
Tourisme North America is a not-for-profit organization that promotes
Tahiti and her Islands to travel agents and partners throughout North
America.
