Case Studies

Balancing Centralized Messaging
How UNC Health Set Up an Internal Communications Structure Spanning Healthcare Entities
Reaching a Busy Field Force
How a media and technology internal communications team drives continuous improvement of key processes
Extending Its Reach:
Trilogy Health Services Improves Internal Communications Processes with Email Newsletters
Mobile-First: How Cox Communications Delivers
Consistent Messaging to Its Workforce
Premise Health Utilizes Employee Marketing
to Increase Health Center Use
Lafayette General Health Uses Email Newsletters
to Create Community with a Mission-Focused Workforce
Manhattan Associates Accelerates Internal Communications
with Mobile-Responsive Employee Newsletters
Leading Healthcare Company
Targets Internal Communications with Dynamic Content
IHG's Winning Metrics Help Crown Plaza Operators
Deliver Exceptional Performance
Fueling Global Engagement
of Automotive Industry Employees with a Daily Internal Email Newsletter
Empowering B2B Customers and the Sales Force:
How a "Bank for Banks" Leverages Email Marketing
Internal Communications Takes Flight
with Secure Two-Way Dialogue.
On Brand and On Message
CoBiz Financial Centralizes Communications to Drive Results.
Consistent ecommunication
supports corporate change and ongoing employee engagement.
Consolidate and streamline
internal email communications. A take-charge strategy that solved serious email overload.
Reinforce corporate identity
and employee brand experience.
Engage your employees
with highly relevant and interactive emails.
Generate daily email
communications to global employee-base of 20,000 people.
Add pizzazz and publicity
for new product rollouts.
Increase email readership
and improve response with complex data tracking and analysis.
Enewsletters & eblasts
drive travel agent bookings and media coverage from partners.
Custom email blasts
promote Tahitian tourism to North American consumers.
Localize sales efforts
and expand your customer base. A smart technique that won the loyalty of an independent sales force.
Maximize sales
with e-commerce integrated emails. A solution that helped liquidate merchandise and better manage inventory.

Learn More

Generating daily email communications

to a global employee-base of 20,000 people.

Overview

Industry: Financial services
Solution: Internal Communication
Deliverables: Email Alerts

I have been in the communications business for a long time and worked with a lot of vendors. I can honestly say that my business relationship with EmailOpen is one of the best I've ever experienced. We have great lines of communication, and the team is constantly thinking of new, innovative ways to make their own tool better. I know that when I need something, it will be done quickly, efficiently and correctly, each and every time.

- Manager, Digital Communications

Founded in the early 90's, our client is a global financial services company with more than 20,000 employees worldwide. The digital communications group, which is responsible for developing and maintaining internal communications, needed a way to handle large email distributions to the company’s employee base – sometimes in its entirety or subsets. Content of the emails include human resource updates, business unit information and managerial communications.

Challenge

The digital communications group was looking for an easy-to-use, intuitive tool with a clear interface that allowed for fast adoption and use. They required an electronic communications partner that could work seamlessly behind the scenes. Emails needed to appear as regular text-based messages that could be received and viewed on mobile devices and by various email systems. They needed to be able to easily upload contact lists, effectively complete distributions and gather reports for each mailing. The company required a technology platform that functioned at a very high standard and was reasonably priced.

Solution

The company considered several providers before selecting EmailOpen. They were impressed by how easy the EmailOpen platform was to use. With early successes, the frequency of use has risen quickly. Working together with EmailOpen they identified some customized enhancements to improve overall efficiency, security and readership rates:

Nightly Sync -Because of the large number of employees and frequency of staff changes, email mailing lists required constant updating. The communication team was getting updated lists from HR and then re-uploading them into the EmailOpen system. Considering the large number of segmented mailing lists, and the frequency of uploading, this become an extremely cumbersome and time consuming effort. To increase efficiency, EmailOpen set up a nightly synchronization between the company's human resource “All Employee” database file and their mailing lists in EmailOpen. This ensured nearly all permanent segment lists, as well as the overarching All Employee mailing lists, were continuously updated. This upgrade meant that the entire distribution process became much faster and more accurate.
Throttling - Approximately six months after adopting the EmailOpen platform, the company began getting reports that some emails were not being delivered, or were going straight to junk folders. In looking into the issue, EmailOpen and the client's IT team determined that the client's mail server was not able to process the suddenly new, high inflow of email traffic. EmailOpen collaborated with the client to determine the proper speed that emails could be distributed to ensure perfect delivery. After testing confirmed the right pace of delivery, distributions resumed without any issues.
Encryption - Because they are a bank holding company that is regulated by the Federal Reserve, it is required to follow specific security guidelines. To meet these requirements, EmailOpen and the IT team upgraded their mail server to support transcript security layer (TSL) encryption for all emails being delivered by EmailOpen.

In addition to the regular flow of employee communication emails, EmailOpen and the client are currently building a new Breaking News subscription allowing employees to sign up for updates as they happen.

Results

Today, the company uses the EmailOpen platform daily successfully meeting its objective to provide regular global communications to all employees. And, in turn, employees are more aware and of important corporate information.

They have been able to quickly train new communications personnel on EmailOpen; today, five people manage distributions using the system. EmailOpen continues to perform at, or above, expectations.

They have been collaborating with EmailOpen since 2008. In that time EmailOpen has proven to be a safe, secure and reliable partner that is continually looking for ways to enhance the communication experience.